There’s Tickets… and Then There’s TicketsNow. That’s the theme of the marketing campaign we launched on May 19 in six U.S. cities – Tampa, Pittsburgh, Dallas, Philadelphia, Denver and Minneapolis. The ad campaign includes radio and online display advertising, and is being run in select markets to test different promotional concepts around a main theme: TicketsNow is your guaranteed connection to all of the fun and excitement of live music, theater, and sports.
Our key objectives are to increase brand awareness and recognition, differentiate TicketsNow, and increase both traffic and sales. We are taking TicketsNow to the next level to grow our business and become a trusted nameplate in the marketplace. The ads feature everything from the “brag dance” – the moves our customers make when they get great seats from TicketsNow – to “Ticket Monkey,” a character featured in our radio spots that is the ultimate ticket enthusiast with more excitement than can be contained even within the recording studio! (Look out, you might see Ticket Monkey at some of our upcoming events!)
The ad campaign is another step showing our dedication to building the overall ticketing marketplace by raising awareness of the opportunities our customers have to create great memories through live events. As we expand on our marketing later this year, you can bet that you’ll see and hear our presence across the country in a unique way that only a brand like TicketsNow can deliver.
The ads, created by our ad agency Doner, were unveiled at the Fireside Chat in Las Vegas on May 13. What do you think? If you’ve seen the ads, post a comment here and let us know your thoughts.
The radio spots are embedded below.
TicketsNow Radio Ad #1 [0:54m]:
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TicketsNow Radio Ad #1 [0:54m]:
Play Now |
Play in Popup |
Download
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