TicketsNow^™ Blog

Welcome to the new TicketsNow Blog. As I shared with many of you at our meeting in Las Vegas on May 13, this blog is designed to create opportunities for open dialogue among brokers and many others with an interest in the live entertainment industry, while keeping the general public informed on the issues shaping our world. We are all committed to advancing the event ticketing industry and growing our businesses, and we believe this blog is a dynamic way to assist in achieving our goals.

Soon we will be adding to this site a webcast of our recent “Fireside Chat” in Vegas. My hope is that this meeting video will give you a better overview of our relationship with Ticketmaster. We want to keep you informed on what this relationship will mean as it continues to evolve, and this blog will be a place where the conversation that started in Las Vegas can continue.

Additionally, this blog will serve as a platform to share ideas and provide input, and as an indispensable source for the latest industry news.

I look forward to your contributions and comments.

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More than 100 ticket brokers gathered in Las Vegas on May 13 to meet with TicketsNow CEO Cheryl Rosner and Ticketmaster CEO Sean Moriarty. The meeting was the first open forum of its kind where brokers could discuss questions stemming from Ticketmaster’s February acquisition of TicketsNow.
The session opened with a presentation from Forrester Research that provided a snapshot of the growing electronic ticket resale market. According to Forrester, the market is expected to grow by 50 percent over the next four years, from $3 billion to $4.5 billion.

Rosner then provided an overview of TicketsNow’s marketing plans and the implications of the new relationship with Ticketmaster. She emphasized TicketsNow’s commitment to having the most inventory online and creating high Web traffic for the benefit of brokers. Rosner stated that the Ticketmaster acquisition will spark increased referrals to TicketsNow and several brokers noted they have already seen these benefits. Rosner also unveiled several new marketing initiatives for the company, including a pair of radio ads and a new blog.

Moriarty took the stage to explain Ticketmaster’s strategic vision and approach to the overall ticket marketplace. He emphasized Ticketmaster’s commitment to provide service to the broker community as another client, just as the company has been committed to its venue, promoter, artist, league, and team clients over its 32-year history. He clarified that Ticketmaster does not typically control the ticket inventory in either the primary or resale segments, nor does it set prices or determine supply, but instead serves as a conduit for those kinds of decisions made by its various clients. Moriarty said he sees tremendous growth potential from the new opportunity to direct Ticketmaster consumers to a trusted resale option.

Following his opening remarks, Moriarty took questions from NATB chief legal counsel Gary Adler, and then more than an hour’s worth of questions from brokers. Throughout the spirited dialogue, Moriarty reinforced that Ticketmaster would work diligently to continue to create increased opportunities for live entertainment event growth. Moriarty stressed that Ticketmaster will continue to be an advocate for the resale market.

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